How To Make Marijuana Mainstream

It’s becoming even more important to know where your marijuana comes from and how it’s grown. As a savvy cannabis consumer, you want flower you can trust. The cannabis industry is evolving to meet demand as the legalization of adult and patient cannabis expands. Leading the charge is MedMen, which takes proven agriculture and cultivation techniques and adapts them for cannabis. Adam Bierman, MedMen CEO and Co-Founder, sheds light on how MedMen and Boveda are working together to shape today’s cannabis market.

1) WHY IS CONSISTENCY IMPORTANT FOR CANNABIS?

Choosing the blend that produces your desired outcome is key for both a cannabis patient and the recreational consumer. Consistency gives you the freedom to pinpoint a strain that’s right for you and ensures you can experience its effects again and again. With Boveda, MedMen maintains and locks in a precise RH that’s perfect for cannabis—through drying, curing and storing. For you, Boveda preserves the healing (and heady) properties of your cannabis.

2) WHY DOES REPLICABILITY MATTER TO CANNABIS?

There are so many variables that affect the production of your cannabis—light, temperature and moisture, just to name a few. As more and more states legalize marijuana for adults and patients, cannabis will need to be grown in a safe, systemized way to meet demand. MedMen’s controlled and professional cannabis production is designed for large scale. This rollout is dependent on Boveda’s patented 2-way humidity control. For you, Boveda means more plentiful, trusted product.

3) WHAT’S COMING AS MARIJUANA BECOMES MORE MAINSTREAM?

Gone will be the days of scoring marijuana out of some guy’s basement or slinking into a cold clinical setting. MedMen wants you to buy flower, like, well, flowers. At MedMen’s sleek West Hollywood Dispensary, you can explore the product you’re buying in a space you’ll want to stay awhile. As you shop, you’ll notice a Boveda protecting each flower in specially designed marijuana containers. For you, Boveda lets you experience the look and smell of the flower before you lay your money down.



Learn more about MedMen and Boveda.

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